In , they acquired Tynt , a social content sharing company to gain deeper insights into how content is shared both privately and publicly. They offer it both on desktop and mobile. Publishers can choose which type of signals that trigger an ad: social, search, contextual, etc.
Their SiteCTRL product suite allows publishers deeper insights of how their content performs and helps increase site traffic. The copy and paste functionality give publishers insights into how their content is traveling; whether a piece of content or a URL is copied and pasted into an email, chat message or on Facebook.
This helps publishers understand true content performance so that they can continue to make appropriate content adjustments. Publishers also receive credit through shared content, which helps with site traffic and SEO. While their UI offers a lot of things, the UI is too granular that it may confuse users while most of the publishers would mainly need numbers of their impressions paid, how many were filled and importantly, how much they earn.
Yet, all in all, it provides all publishers need. Publishers who use both their products have a definite advantage since ads can be triggered by social and search signals. It is like a cycle. Publishers receive deeper insights into content performance make content improvements, increase web traffic and ads are triggered through social and search signals and back to the beginning.
What really sets them apart are the quality of publishers that they work with and the incredible metrics that are manifested. The publishers are actually driving up their eCPMs without cannibalizing their direct sales initiatives. If you want profitable partnerships with the right ad networks, contact us here for a free consultation here. It became part of our culture. Now everybody in the company sees the revenue at 8 am and 8 pm every single day.
What started out of necessity has now actually become an advantage for us. It creates a sense of pride. I talked about transparency with regards to revenue, but I think transparency in general is something that you need to practice from a CEO standpoint. Managing that board and building that kind of relationship with them where they know what to expect has helped me grow up as a CEO.
Sign in. Log into your account. Forgot your password? Password recovery. Recover your password. Get help. How do you stay ahead of the trends of this rapidly changing industry and not just the trends today, but the ones that will be in place 5-to years from now? How To Measure Your Culture. Chief Executive and Amazon Web Services.
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